France is trying to protect its book industry from Amazon by banning free book delivery
The French parliament has voted to pass a law introducing a minimum delivery price for books bought online. Representatives of this market hope that it will increase the competition of local bookstores against Amazon.
Amazon, for its part, commented on the situation and said that this move by the French government will complicate the purchase of books for consumers living in rural areas and hoping for free delivery. In addition, representatives of the IT giant believe that the new law will reduce the purchasing power of consumers.
The law was passed in the wake of the COVID-19 pandemic. During the lockout, consumers began buying literature in droves from online retailers. In 2019, 20 percent of all 435 million books were bought online. At the same time, the market share of France’s 3,300 independent bookstores plummeted as they could not compete with Amazon.
New law bans free delivery of books and introduces a minimum delivery price. The law has not yet gone into effect, but is expected to do so early next year. From the Editorial Board gg gg editorial note: Reading books in digital form will not be affected, because the term “delivery” will be lost.